Digital Marketing Course in Kanpur, India

Syllabus

Introduction to Digital Marketing

• What is Digital Marketing?
• The Fundamentals of Digital Marketing
• Scope of Digital Marketing in India & Globally
• Latest Trends in Digital Marketing
• Digital Marketing for Working Professionals
• Digital Marketing for Startups
• Digital Marketing for SMBs (Small & Medium Businesses)
• Career Opportunities in Digital Marketing

Learning WordPress

• What is WordPress?
• Role of learning WordPress in Digital Marketing
• WordPress.com vs WordPress.org
• WordPress installation & Setup
• Creating WordPress website & blog
• Using Page builders
• WordPress Themes & Plugins
• Using WordPress for Blogging
• Building WordPress-based eCommerce sites
• Using WordPress for Different Websites

Search Engine Optimization (SEO) 

• What is SEO and why is it important?
• Working for Search Engines
• Introduction to SERPs
• Different SEO Ranking Factors
• White Hat vs Black Hat SEO
• Understanding Google algorithm
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• Mobile-first SEO
• Advanced Keyword Research
• Google Search Console
• SSL Certificate & Website Security
• eCommerce SEO
• SEO Reporting
• SEO Case Studies

Social Media Optimization & Marketing

• What is Social Media Marketing (SMM)?
• What is Social Media Optimization (SMO)?
• Understanding Different Social Media Platforms
• SWOT Analysis
• Content Strategies According to SM Platforms
• Organic Reach
• Optimizing Profiles on All Social Media Platforms
• Lead Generation Using Social Media
• Chatbots
• Top Social Media Optimization Tools
• Creation of Social Media Calendar
• Understanding Client Projects & Requirements
• Social Media Content Creation Tools
• Rule of Consistency on Social Media
• Finding Best Content Ideas
• Social Media Best Practices
• Influencer Marketing
• SMO Report Creation
• WhatsApp Marketing

Google Analytics 4

• Introduction to Google Analytics
• Working of Google Analytics
• How to Set Up Google Analytics for Website
• Understanding Reports and Data in GA
• Google Analytics for SEO
• Google Analytics for PPC
• Important Metrics & Reports

Google Tag Manager (GTM) 

• Introduction to Google Tag Manager
• How to Set Up Google Tag Manager
• Using Google Analytics + GTM
• Components of GTM
• Tracking of Videos, Links, Elements, Scrolls
• Tracking eCommerce Events
• Facebook Pixel + GTM

Content Marketing

• What is Content Marketing?
• Types of Content Marketing
• Content Marketing Goals
• Using Different Forms of Content
• Creating Content Marketing Strategies
• Content Marketing for Social Media
• Important Metrics to Measure in Content Marketing
• Content Marketing with Video Content
• Storytelling
• Quora, Infographics, Niche Blogging
• Forum Marketing
• Memes, Carousels, and Podcasts

YouTube Marketing

• Benefits of YouTube Marketing
• How YouTube Works?
• Analysis of Top YouTubers
• Setting Up New YouTube Channel
• Essentials for YouTube Video Recording
• Voice and Video Editing Tips and Tools
• Adding Viral Elements to Video
• YouTube Video Uploading Checklist
• Power of YouTube Live
• How to Build and Grow YouTube Channel Organically?
• How to Earn from YouTube?
• Monetizing YouTube Channel
• YouTube Funnels
• Top YouTube Tools for Growth and Marketing

App Store Optimization (ASO)

• Introduction to App Store Optimization
• Role of ASO
• How to Optimize Apps for App Stores?
• How to Increase App Downloads?
• On-Page and Off-Page ASO Factors
• Top App Store Optimization Tools
• Creating ASO Strategies
• Understanding Google Play Console
• Paid Campaigns for ASO
• Google Firebase and Analytics
• iOS App Store Optimization
• App Store Marketing on Facebook and Google
• App Ratings and Reviews

Google My Business (GMB)

• What is Google My Business and How Does it Work?
• Setting up GMB Account
• Importance of Local Business Listings
• Optimizing the Rank of Google My Business Listing
• Lead Generating Using Google My Business
• Getting Organic Reviews on GMB
• Dealing with Negative & Fake Reviews
• Managing Multiple Locations in GMB
• Top Tips, Tricks, and Hacks

Google Ads

• Introduction to Google Ads
• Working of Google Ads
• Types of Google Ads
• Importance of Landing Pages
• Running and Optimizing Search Ads
• Running and Optimizing Display Ads
• Remarketing With Google Ads
• Running App Install Ads 
• Lead Generating Ads
• Video Ads
• Shopping Ads
• Call Only Ads
• Proper Audience Targeting
• In-depth Optimization of Ad Groups
• Conversion Ads

Facebook Ads

• Introduction to Facebook Ads
• How does Facebook Ads Work?
• Types & Objectives of Facebook Ads
• Understanding Audience and Targeting
• Understanding Ad Placements
• How to Write Ad Copies?
• Optimizing Landing Page for Ad Relevancy
• A/B Testing
• Facebook Pixel Setup
• Facebook Analytics
• Tracking Options
• How to Run Facebook Ads the Right Way?
• Dynamic Ads
• Remarketing and Retargeting
• Lead Generation & Funnels
• Facebook Messenger Marketing
• Competitor Research and Spying
• Video Advertising using Facebook Ads
• Finding Clients for Facebook Ads Projects

Email Marketing

• What is Email Marketing, and How Does it Work?
• Top Digital Marketing Tools
• Using Automation in Email Marketing
• Omni-channel Marketing
• How to Write Professional Emails?
• Important Metrics and Insights
• Call to Actions in Emails
• Email Cycles and Funnels
• Conversion Rate Optimization
• Lead Generation using Email Marketing

14. Online Reputation Management (ORM)

• What is ORM, and How Does it Work?
• Top Online Reputation Management Tools
• Impact of ORM on Sales, Revenue, and Business Growth
• ORM vs SMO
• Dealing with Negative Reviews and Comments
• Understanding User Behaviour
• Online Reputation Management Strategies
• Personal Branding
• Press Release
• Creating Review Magent
• ORM Auditing and Parameters